1 To spread awareness of a product and its uses
and benefits
2. What is a target market?
A particular group of consumers at which a
product or service is aimed.
3. How does advertising work?
Advertising works by creating a message that can be spread via the media that attracts attention from the audience
4. What is reach?
Reach is how far the advertisement travels and how many people is travels to
5. What is frequency?
Frequency is the amount of times the advert is shown.
6. What kind of things does an advert agency spend its money on?
Majority of the money is spent on having the advert displayed and advertised around 10-15% of the money is spent on having the actual advert made
7. How important is the USP?
The usp is very important because if its not unique there will be a lot of competition and would be hard for the company to grow.
8. Why might an advert campaign fail?
A campaign could fail because it might break one of the rules and regulations of which the adverts have to follow, if an advert was to break one of the rules and regulations the advert would be taken down.
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